Are you ready for a website content update?
Corresponding HubSpot, the top challenges marketers face in content marketing include creating content that generates leads, finding ideas for new content, and creating content that drives high levels of engagement. In addition, a survey conducted by semrush found that 55% of respondents said improving quality was the most helpful tactic for improving their content strategy.
Taken together, such stats lead to an obvious conclusion – a content update can be the perfect solution for many marketers as it helps them drive SEO and improve engagement. So here’s everything you need to know about a content update.
What is a content update?
To put it simply, a update content is an in-depth analysis and then editing of all your content, including the content on your website, blog, etc. Essentially, it’s a way for you to update old content, but it can also help you convert old content into new content more effectively to convert .
why do you need it
As you can already see, a content update has many benefits. Even if you can’t do it yourself, you can always hire professional writers who can help. Regardless of whether you decide to do it yourself or with the help of someone else, you must consider all the benefits it offers you:
Keep the brand relevant
People will continue to find your old content and that way they will be introduced to your brand. However, if your old content is very outdated, potential customers can get the wrong impression of your competence as an expert in the field. A content refresh allows you to update your old content and keep your brand relevant.
Update the content with new insights
The fact that you update old content with new insights also benefits you in and of itself. Your old content contains valuable resources that you can link to in your new content. Because of this, you need to keep your old items up to date.
Save time on content creation
Creating new content while maintaining a high level of quality is quite difficult and can take a lot of time. However, as you perform a content refresh, you can streamline your process of repurposing old content into new content. This can save you time in content creation since you already have some pieces ready.
Stay current with new SEO practices
A content update can also help you keep up with new content SEO Practices. You will implement these practices in new content, but since you want old content to perform well too, you need to update old content with these new SEO practices.
How can you implement it?
Now that you know why a content update is so powerful, it’s worth discussing the best practices for implementing it:
Select content to update
First, you should select content for an update. Conduct a very thorough analysis of all content that you have published online. Prioritize the type of content you want to update (e.g. outdated articles, poorly designed infographics). Select all the content you want to work with and get ready for the next phase.
Correct factual errors
When you start working with the content you have chosen, you must first correct factual errors, if any. This is especially important for content that is factually out of date due to new knowledge about the topic the content is about.
Update with new findings
After correcting the factual errors, you can update the content with new insights. These can be expert quotes, research results and important events on the topic.
Look for a new angle
If you’re repurposing some of your old content and want to create new content with its help, it’s a good idea to look for a new angle. How to treat the same topic in an original way? Think about it and create new content. You can also use old content as a basis for new content (e.g. an old article can be repurposed into an infographic).
Add new parts
Another way to refresh old content is to add new parts. For example, you can add more items to listicles. You can also add new insights as a separate section.
Link to relevant content and sources
It is very important to include links to your content. These can be internal and external as long as they are relevant. Be sure to link any sources you used for the newly added insights. You can also link to your other content on the topic as it will be seen as a valuable resource for your audience.
Proofread and edit
Don’t forget to proofread and edit the updated content. First check the text for factual errors and then for linguistic errors. You can use a proofreading tool that will find grammatical, spelling, and punctuation errors. It’s also a good idea to use a readability tool to improve your content.
Plan the release times
If you only update old content, you can do so at any time. However, if you republish updated or repurposed content, you need to plan your publishing times intelligently. Think about the times when your audience is most active online.
Publish and track
Last but not least, publish your updated content and track its performance. See what works and what doesn’t. If you do a content update in the future, use your experience to make it even better than this time.
In summary, performing a content refresh can be the perfect solution for many marketers who are struggling with content marketing. Use the tips in this article to perform a content update yourself and improve your content strategy.
Frank Hamilton is an editor at the Essay Review Service Writing Judge