I know some of you might not like it and might think I’m some kind of moron for covering this, but there is so much truth and beauty in John Mueller’s recent SEO babble. He said, “Maybe you should stop reading SEO blogs and do something useful for your website and its users instead?”
First, let me share John’s tweet thread for you all to read:
Calling up e-mails for vacation & co, I would have liked to have answered that on sites that ask for SEO tips…
Maybe you should stop reading SEO blogs and do something useful for your website and its users instead?
— 🫧 johnmu from Switzerland (personal) 🫧 (@JohnMu) August 2, 2022
…brought to you by another otherwise great site with a passionate owner who has fallen into the trap of “17 Best WIDGETS for QWERTZ in 2022” with a mediocre content compilation. You want to rank better again? Then do it better.
— 🫧 johnmu from Switzerland (personal) 🫧 (@JohnMu) August 2, 2022
drop the crap Throw away the pen. Get to the point. Don’t reheat. Do useful things that you are proud of. Use affiliate links if you want, but don’t be an affiliate: be real, be yourself.
— 🫧 johnmu from Switzerland (personal) 🫧 (@JohnMu) August 2, 2022
In short, John says you should stop looking for step-by-step guides on how to rank better. It just doesn’t work that way anymore and reading someone else’s blog to get these steps won’t help you get there. Instead, focus on actually doing something useful for your users on your website.
Sure, this site is an SEO blog and I want you to read it. But the truth is, I’m not giving a lot of tactical SEO advice here. I cover what’s new, what’s changing, what’s trending, and what the search community is talking about. I’m not giving you the top 10 SEO tips for getting new links or the top 14 ways to word your title tags. I’ll tell you what’s changing in quest, and then you’ll come up with your own ideas on how to use that tactically.
I think the readers here are a special bread – they are mostly advanced SEOs, have been doing SEO for years, have many successes and are also afraid of Google penalties and algorithm adjustments. They come here to learn what’s new, where Google is headed, and to formulate their own useful and tactical strategies to succeed in SEO.
I love John’s babble and I think by reading it we’ll all be better at coming up with better SEO strategies that we can tactically implement on our own websites.
forum discussion below Twitter.
