Aug. 2, 2022 10:00 a.m. EDT
NEW YORK, Aug. 2, 2022 (Newswire.com) –
With 85% of the market share, Google dominates the search engine industry, leading companies of all sizes to adopt strategies known as search engine optimization (SEO) to improve their website’s visibility on the platform.
The majority of digital marketers will pursue SEO strategies in accordance with Google’s search engine guidelines. Known as white hat SEO, this practice includes tactics such as building and implementing a quality content strategy, improving a website’s user experience, and running thorough press release campaigns.
However, those who want to improve their search engine ranking (SERP) position quickly can try black hat SEO tactics. Black hat SEO refers to the practice of using unethical SEO tactics like keyword stuffing, paid links, and hidden text to manipulate search rankings.
“Black hat SEO tactics can provide short-term ranking improvements, but ultimately result in negative consequences for a website and a brand,” said Kyle Metcalf, President and Chief Revenue Officer at Newswire. “Google’s policies specifically state that illegal black hat SEO practices such as cloaking and scraped content can result in a website being removed from Google’s index; digital marketers need to understand the differences to avoid potentially negative repercussions for brands they work with. “
Conversely, white hat SEO strategies lead to long-term organic traffic and sustainable ranking positions on Google. To achieve this, Newswire recommends the following ethical SEO tactics:
Writing and distributing content – Create relevant, informative and entertaining content that resonates with your target audience. When building a content strategy, focus on leveraging commonly searched topics and keywords. Distribute this content on the channels that the audience uses the most, such as B. Social media platforms or email marketing newsletters.
User-friendly website – Google’s algorithm takes into account the user’s ability to properly interact with the content. From mobile responsive website designs to alt text on images, there are numerous ways to improve search rankings by enhancing a website’s user experience.
Press Release Campaigns – Creation and distribution of current press releases are an essential part of any white hat SEO strategy. This authoritative content helps build reliable links back to a website while increasing its authority online, effectively signaling Google’s algorithm that the brand is delivering informative and relevant content to its audience.
To learn more about how Newswire’s integrated solutions help brands create newsworthy content, deliver strategic media presentations, earn media mentions, grow their audience, extend their reach, and execute an effective go-to-market strategy, visit Newswire.com today.
Newswire is a technology company that delivers distribution of press releases and press release campaigns by leveraging earned media outreach, SEO traffic, and email marketing through campaign automation to help businesses achieve impactful media coverage, increase website traffic, generate leads, and increase brand awareness. Through its industry-leading technology and commitment to customer satisfaction, Newswire delivers real business value at a fraction of the cost of other solutions.
To learn more about press release distribution or the Media Advantage planVisit Newswire.com or see why our customers called us #1 for customer satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications