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In: Search Optimization

SEO vs. PPC hero image
Example of PPC advertising

A display ad for ecommerce websites created by the PPC team at JTech Communications

An example of a web design search ad by JTech Communications

An example of a web design search ad by JTech Communications

Learn how SEO and PPC work together from a professional digital marketing company.

As with most other digital marketing questions, the answer comes back to one main cause – search engine algorithms. Google and most other search engines rank websites that offer a good user experience. ”

— JTech Communications

BOZEMAN, MT, UNITED STATES, August 3, 2022 /EINPresswire.com/ — Both SEO and PPC can effectively drive traffic to your website and both methods are best when used together. Because of this, both PPC and SEO deserve a place in your marketing plan.

To understand how PPC and SEO work together, we need to understand them separately.

Pay-per-click (PPC) advertising is an effective way to appear in search results instantly. The most common types of PPC campaigns are display ads and search ads.

Display ads get your brand in front of more people in a budget-friendly way than any other type of advertising. They generate large amounts of free impressions that increase brand awareness. You only pay for clicks, so your final budget is often much lower than comparable search ads.

Search ads are great for converting qualified leads from your display ad campaigns. Instead of displaying an image, search ads emulate organic results and drive clicks.

You pay for the traffic generated by PPC advertising, but the conversions you get are usually worth the cost. This makes PPC ideal for driving traffic to new websites or primary product pages.

Now that you understand the PPC basics, let’s take a look at SEO.

Search Engine Optimization (SEO) is a method of optimizing a website to improve search engine results page (SERP) rankings.

Unlike PPC, SEO takes time to implement correctly – even if best practices are strictly followed. Furthermore, SEO is not a one-time effort. It’s a constant work in progress.

So how do SEO and PPC work together to improve the results you see from both?

Like most others digital marketing questions, the answer comes back to a root cause – search engine algorithms. Google and most other search engines rank websites that offer a “good user experience”.

PPC tells search engine algorithms how customers engage and interact with your website. Increased traffic tells search engine algorithms that customers like your offer.

SEO tells search algorithms that you have a relevant, quality website. Use SEO and PPC together to build a powerful digital marketing strategy for any business.

JTech Communications is a digital marketing and custom website design agency with over 25 years of experience. The team at JTech Communications is constantly growing and improving the resources they can offer their clients – like this short guide to using PPC and SEO.

Are you looking for support for your digital marketing? JTech Communications digital marketing team can help you with SEO and PPC – reach out and tell them about your business today!

Katie Jenkins
JTech Communication
+1 406-586-7100
email us here
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