Press releases are powerful marketing tools that can be used by businesses of all sizes and industries to boost SEO performance. As? Newswire explained.
NEW YORK – August 4, 2022 – (Newswire.com)
Having a content strategy is an essential part of the success of any business. Press releases in particular offer companies the opportunity to pass on company information to target groups in a concise and informative manner. They also offer an added benefit in their ability to serve as search engine optimization (SEO) boosters.
SEO is a process of enhancing content to improve the findability of a particular webpage. When people use sites like Google to find what they need online, these search engines return results based on information pulled from indexing software. This indexing process determines which pages are displayed after each individual search, with the most accurate web pages ranking highest on the first page of results.
press releases are excellent marketing tools when trying to improve SEO performance. This is because Google, for example, prioritizes relevant content such as press releases in the search results.
“Keeping SEO best practices in mind when developing content for press releases is a great way to improve performance over time,” said Kyle Metcalf, President and Chief Revenue Officer at Newswire. “Our team works with our clients to identify relevant keywords and then develops content with those words and phrases permeated throughout. This approach coupled with consistency has helped us help our clients increase website traffic, build brand awareness and more.”
To truly maximize their reach, businesses need to track their content’s SEO performance. According to Newswire, here are some key metrics that Chief Marketing Officers and Executives in Marketing should be aware to track campaign effectiveness and return on investment (ROI).
Organic traffic is traffic that comes from unpaid sources and is a metric to keep an eye on.
Think of it this way: Google is trying to create a level playing field where the most accurate and informative content wins. Search-optimized press release distribution campaigns can help companies gain a competitive advantage in their industry.
Press releases are long enough to provide answers to questions users search for online without being so long that Google’s indexing software penalizes the site. Because of this, press releases are often considered authoritative content and are great for ranking purposes – they tick all of Google’s indexing boxes.
Session duration and time on page
The better the content is aligned with keyword searches, the higher the content will rank. The goal of the search engine is to get users to click on the highest ranked links to find the information they need. The algorithm assumes that the longer a user stays on a particular page, the more relevant and engaging the content is. If the press release was hosted on the company’s website, an optimized campaign can help improve total time on site (TOS).
Additionally, SEO-focused press release distribution campaigns can also help reduce bounce rates. Bounce rates represent the percentage of users who visit a webpage, only to quickly click away after realizing that the site’s content is not what they wanted. Content that is optimized for search is more likely to contain the information users are looking for, giving them fewer reasons to leave the site quickly.
Domain Authority is a search engine ranking metric developed by Moz that measures how likely a website is to rank in search engine results pages (SERPs). To be clear, it is not a Google ranking factor and does not affect what actually shows up on SERPs.
A company’s domain authority is representative of how the company ranks in search engines, and you can use it to determine the ranking strength of a particular website over time. To build and maintain domain authority, businesses must have a stream of quality content relevant to the topics their audience is searching for online. it must also be consistent and updated regularly. Other key factors that contribute to DA are the speed and responsiveness of the site and whether the site is mobile-friendly.
A press release distribution campaign may include multiple releases over time; As a marketing tool, they are an ideal way to create new and repeated opportunities for media exposure.
To learn more about how Newswire’s integrated solutions help brands create newsworthy content, deliver strategic media presentations, earn media mentions, grow their audience, extend their reach, and execute an effective go-to-market strategy, please visit Newswire.com today.
Newswire is a technology company that provides Press release distribution, media database and media monitoring Technology that drives media advantage: greater brand awareness, online visibility, SEO detection, website traffic, and increased sales by providing self-service or full-service technology that automates press release distribution, media relations, and monitoring what which drives SEO recognition and leads to more sales. Through its groundbreaking technology platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire automates media and marketing communications for businesses large and small around the world.
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